The main focus behind my campaign was to point out the positives that come along with using ‘It’s Nice That’. Through a range of different devices I wanted both students who are aware and unaware of ‘It’s Nice That’ to discover or rediscover what they could gain by engaging themselves with this creative organisation.
To do this I used to slogan ‘It’s nice that we get...’ with a range of different positives

eg. Inspired
Creative
Involved

Before then inviting the students to discover or rediscover what is it that they will gain from using ‘It’s Nice That’